Thursday, August 12, 2010

Marc Jacobs Online Store FINALLY (Gap also expanding globally)

Marc Jacobs is setting up his own e-commerce site that will sell exclusive items not available in department stores or his own boutiques.

FINALLY!!!! Don't know about you but I'm definitely a multi-channel consumer. I prefer to browse online first then buy it in person. This will HELP ALOT when I buy MJ or MMJ stuff in the future.
Research has shown that multi-channel behavior drives sales in physical retail stores as well. Now I wonder if this is available for international customers? If it's not, then that's another step they should look into. Even Gap is expanding their e-commerce capabilities recently to over 60 countries globally. Also, I wonder how much shipping will be, so many websites offer free shipping now. Don't disappoint us!!!

According to this NYTIMES article, these brands will also have products available for sale online soon.
  • Jimmy Choo
  • Hugo Boss
  • LancĂ´me
  • St. John
  • Theory
  • Kiehl’s
  • Lilly Pulitzer
  • Donna Karan
  • La Perla
It's about time people!!!! Give consumers OPTIONS!!!! Hooray to e-commerce!!!!

What else would you like brands to offer when you shop online?

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