Lacoste Names Oliveira Baptista as Artistic Director

One of my favorite brands in the past has been Lacoste but over the last few years it became more of the same-same colors, designs and ad campaigns. I think it's great for a brand to be consistent and have a clear brand image and obviously it's doing well so I'm not judging haha. You make up your own mind on this one :) Attached are the ad campaigns over the last few years...

 

 

 

 

So Oliveira Baptista is stepping in! (more also because the previous Artistic Director - Christophe Lemaire is going to Hermes to design their women's line).

So who is this new guy? Felipe Oliveira Baptista is a Portguese Fashion Designer and has worked for Max Mara, Cerruti and of cours, Christophe Lemaire. In 2003, he founded his own label and has his collections sold in places like Collette, Galeries Lafayette in Paris and Podium in Moscow (NICE!). He seems to really focused on Couture so I think it would be really fascinating to see what he can do with Sportswear.Included are some pictures from his most recent collection. His clothes looks kinda punk and I like it! What do you think?